Sei is the first parallelized layer 1 blockchain. By re-writing the most widely adopted execution environment in Web3, Sei is setting a new standard in blockchain performance and scalability. Apps on Sei benefit from both the performance of web2 and the decentralization and sovereignty of web3. For more detailed information visit Sei's official website.
The APAC Community Lead will expand Sei’s presence across key Asia Pacific markets by building and managing a strong network of regional advocates and KOLs. This role will lead the community strategy for APAC, from identifying and onboarding thought leaders to scaling their reach through localized campaigns, coordinated messaging, and community activations. You will create systems to track and amplify advocate output, driving consistent growth in impressions, engagement, and mindshare. Working with growth, community, and product teams, this role will close Sei’s regional gap and build a thriving APAC advocate program.
Identify, onboard, and manage a network of APAC-based advocates and KOLs to grow Sei’s mindshare
Build scalable systems to activate and track advocate output across content, community engagement, and brand presence
Coordinate regular touchpoints with top contributors to align on messaging, product updates, and campaign opportunities
Source and manage localized amplification opportunities, including KOL cross-posting, Twitter Spaces, and content syndication
Crypto-native with a deep understanding of APAC social and community dynamics
At least 1k followers on X, with good content quality & communities engaged with
Experience working directly with KOLs, creators, and contributors across multiple platforms.
Strong judgment around narrative alignment
Fluent in English and at least one major APAC language (Mandarin, Korean, Japanese, Bahasa, Vietnamese, etc.)
Experience working at a large blockchain foundation or Traditional Finance institution
Prior success building social communities for a Layer 1 blockchain, or large scale DeFi project
Strong connections with influencers and creators in the crypto space
Weekly Web3 jobs, founder spotlights, and ecosystem updates.