At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles:
We Before Me
,
Do the Right Thing
, and
Get Things Done
. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About this Opportunity
As a top-tier global cryptocurrency exchange, we are building a world-class, data- and strategy-driven performance marketing engine. To lead this charge, we are seeking a
Channel Optimization Director
who combines strategic vision with outstanding execution.
This is a new and pivotal role created for a top channel expert. Reporting directly to the Head of Performance Marketing, you will be the founder and leader of the
Center of Excellence (CoE)
for a core paid media channel. Your mission is threefold:
Become the Subject-Matter Expert (SME):
Master a core channel (e.g., Meta/Facebook, Google), becoming the ultimate authority on its strategies and mechanics.
Drive Peak Growth:
Maximize channel growth and efficiency (ROAS/CAC) through cutting-edge strategies and deep, continuous optimization.
Build the Playbook:
Systematize your successful strategies and insights into scalable, repeatable playbooks that will empower our entire growth organization and fuel our global expansion.
This role offers a clear path to building and leading a dedicated team of channel specialists in the future.
Channel Strategy & Optimization:
Take full ownership of the growth strategy, budget management, and execution for a core paid channel, being accountable for key business metrics like user acquisition and trading volume.
Hands-on Optimization & Testing:
Manage large-scale, high-budget campaigns, continuously running A/B tests across the entire funnel—from creatives and audiences to bidding and landing pages—to achieve peak performance.
Methodology & Playbook Development:
Lead the creation, documentation, and iteration
of best-practice playbooks and SOPs for your designated channel, transforming individual expertise into a structured, organizational asset.
Data Analysis & Insights:
Establish a robust measurement framework, utilizing analytics tools for precise attribution and in-depth analysis. Deliver clear, actionable insights and strategic recommendations to leadership.
Cross-functional Collaboration & Leadership:
Work closely with regional marketing, brand, content, and product teams to ensure strategic alignment. Demonstrate strong potential to lead, mentor, and build a high-performing team of channel experts.
8+ years of experience in performance marketing, with at least 5 years of deep, hands-on experience managing and optimizing major paid channels with a proven track record of managing seven-figure monthly budgets.
A recognized subject-matter expert in a specific channel, with a mastery of its algorithms, strategies, and latest trends.
Proven experience building channel optimization frameworks, SOPs, and playbooks from the ground up.
Exceptional analytical, strategic thinking, and cross-functional communication skills.
A strong understanding of the Cryptocurrency (Crypto) or FinTech industry is **highly preferred**.
Proven success with large-scale
Facebook/Meta advertising is a significant plus.
Full professional proficiency in English is required
for all business communications and reporting.