About Coins EU
Coins EU is the European arm of a fast-growing digital asset platform committed to providing secure, user-friendly, and compliant crypto services across the region. As we expand our European presence, we are seeking a strategic, entrepreneurial, and execution-focused Country Manager to lead our operations and growth in the EU.
Role Summary
As Country Manager, you will serve as Coins EU’s senior-most leader in the region. You will oversee local strategy, operations, user acquisition, and market expansion initiatives. This is a high-impact leadership role ideal for someone who thrives in fast-paced, highly regulated digital finance environments.
Key Responsibilities
Market Strategy & ExpansionDefine and execute Coins EU’s go-to-market strategy for key EU countriesIdentify and prioritize market opportunities across user segments (retail, OTC, merchant)Support expansion into new jurisdictions in alignment with product and compliance readiness Business Growth & PartnershipsDrive user acquisition and retention through localized campaigns and partnershipsBuild and manage relationships with key ecosystem partners: payment providers, banks, fintech platforms, and associationsCollaborate with marketing, product, and business teams to localize and optimize product offerings for EU users Operational ExecutionOversee daily operations in the region, ensuring high service quality and efficiencyCoordinate with customer support, fraud/risk, and engineering teams to resolve local issues and improve user experienceTrack and report on KPIs, market performance, and operational bottlenecks Leadership & RepresentationRepresent Coins EU to regulators, business partners, and public stakeholders (excluding regulatory filings)Act as a cultural and strategic bridge between EU operations and global HQLead, mentor, and grow a local cross-functional team as neededRequirements
Based in the EU with authorization to work in the region5+ years of leadership experience in fintech, digital assets, financial services, or techProven track record in launching or scaling products across EU marketsFamiliarity with European financial services regulation and competitive landscapeExcellent interpersonal and stakeholder management skillsFluent in English; additional EU languages are a strong plusPreferred Qualifications
Background in commercial operations, business development, or general managementExperience in crypto exchanges, digital wallets, neobanks, or payment systemsFamiliarity with SEPA payments, fiat on/off ramps, and EU banking infrastructureExperience building and leading distributed teams