The Role
We are seeking a passionate and experienced Marketing Lead to drive the marketing strategy and execution for Moca Network. This is a unique opportunity to shape the brand, grow the community, and contribute to the success of a groundbreaking project within the Animoca Brands ecosystem.
Responsibilities:
Develop and execute a comprehensive marketing strategy aligned with Moca Network's goals and target audienceLead and mentor a team of marketing professionals across various disciplines, including content creation, social media, community management, and influencer marketingBuild and maintain a strong brand identity for Moca Network that resonates with the web3 communityDrive user acquisition and engagement through innovative marketing campaigns and initiativesManage the marketing budget effectively and track key performance indicators (KPIs) to measure successCollaborate closely with the ecosystem, product, and engineering teams to ensure alignment and maximize impactStay up-to-date on the latest trends and developments in the web3 space and identify new opportunities for marketing innovationRepresent Moca Network at industry events and conferencesFoster a strong and engaged community around Moca NetworkDevelop and execute content marketing strategies to educate and inform the community about Moca Network's features and benefits.Requirements:
Proven experience in marketing blockchain-based projects or web3 companiesDeep understanding of web3 culture, trends, and technologiesStrong leadership and team management skillsExcellent communication, interpersonal, and presentation skillsExperience with various marketing channels and tools, including social media, content marketing, email marketing, and paid advertisingAbility to work independently and as part of a team in a fast-paced environmentPassion for blockchain technology and the open metaverse.