What does it mean to be a “global individual” in 2025?
The rise of Web3, remote work, and AI has made it easier than ever to work from anywhere.
But standing out online is harder than ever. The new leverage?
Content and personal brand.
This post distills lessons from Day1Global and creators like Ruby Wang & starzq, who have spent years building brands in crypto, AI, and global tech.
Why content > credentials in the AI era
- Remote trust: In distributed teams and communities, content is the fastest way to earn trust.
- Projects reward content: Many Web3 projects (e.g., Bera, Story) now reward creators over “interaction farming”.
- Freedom: A strong personal brand gives you location freedom, time freedom, and access to top-quality connections.
And here’s the key:
In an AI-driven world, anything deterministic will be automated.
Original, high-quality content remains the last unfair advantage.
4 Key Questions Before You Start
If you could restart from zero, ask yourself these four questions first:
1. What’s your goal? How will you monetize?
Do you want:
- To grow influence for better job opportunities?
- To build an audience for a future product (toC)?
- To build relationships in an industry (toB)?
Monetization influences your:
- Content topics
- Target audience
- Consistency and style
Two main paths:
- Sell products (toC): high volume, retail audience
- Invest / consult (toB): high expertise, smaller niche, bigger deals
2. What’s your unique positioning?
Why should someone follow you, and why will you be able to keep producing high-value content?
Two ways to find it:
- Look for the intersection of:
- What people need
- What you’re passionate about
- What you’re good at
- Define your niche in 10 words or less in a way no one else can.
This positioning is your compass.
It answers:
- Why you?
- Why now?
3. How much time and energy will you invest?
Cold start is brutal. You need to commit:
- Twitter/X: Daily posts
- Podcasts/YouTube: Weekly uploads
- Newsletters: At least once a week
Content compounds like a snowball:
- MrBeast: 2 years to 1,000 subs, 5 years to 20k
- Sahil Bloom: First thread? 500 followers. After a retweet by Chamath? +3,700 likes. Years of consistent output followed.
The advice from Day1Global:
Treat content as a side hustle for at least 6 months.
Don’t quit your main job until you see traction.
4. What leverage will you use to grow?
The first 200 followers come from friends. After that?
You need leverage.
3 types:
- People: Get noticed by bigger creators
- e.g., Jack Butcher visualizing Naval’s tweets
- Projects: Summarize, analyze, and contribute to a specific protocol or product
- Industry: Ride the wave of a macro trend (AI in 2023 was the biggest “force multiplier”)
Leverage helps distribute your high-quality work.
But it only works if your content is genuinely valuable.
The 3 Paths to Traffic
There are three ways people get traction:
- Copying content (fast start, low depth)
- Drama / fights (fast but burns reputation)
- High-quality output (slow start, but builds long-term trust)
Day1Global focuses on the third.
The Hard Truth: It’s Not Easy
- This path is not easy and not always the fastest way to make money.
- The payoff:
- Time freedom
- Geographic freedom
- High-quality networks
- The real value is the compounding effect of showing up consistently.
A Note from Day1Global
“If you’re a content creator who believes in long-term thinking, join us in the Day1Global community.”
You can find them here:
- X/Twitter: @starzqeth
- Newsletter: Day1Global
- Podcast: Day1Global on 小宇宙FM
ChainHire Takeaway
In 2025, your content is your passport.
As AI automates more and more, your unique ideas, perspectives, and execution become the differentiator.
If you’re serious:
- Pick your niche
- Commit to consistency
- Use leverage wisely
- Play long-term games
Global work is here.
Global individuals win.
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