About Odin Fun
Leading Bitcoin token launchpad and DEX with over $1B in total volume. Strong presence in Chinese and Hong Kong markets with plans for aggressive expansion across Asia.
Role Overview
Drive user acquisition, community growth, and brand expansion across Asian markets, with primary focus on Chinese-speaking regions.
Key Responsibilities
Community & Partnership Management
- Serve as primary liaison with Chinese crypto communities and KOLs
- Build relationships with community leaders, understanding their needs and collaboration opportunities
- Manage and grow Asian online communities across relevant platforms
Growth Strategy & Execution
- Develop and execute growth campaigns targeting Asian markets
- Plan and coordinate digital marketing initiatives tailored to regional preferences
- Organize virtual and in-person events to boost brand awareness
User Communication & Support
- Bridge language and cultural gaps between Chinese users and product team
- Gather user feedback, concerns, and feature requests
- Translate user insights into actionable product improvements
Market Localization
- Advise on platform selection (WeChat, QQ, Discord alternatives) based on regional usage patterns
- Guide messaging strategy considering local regulations and user preferences
- Develop China-specific marketing approaches given crypto trading restrictions
Requirements
- Native Mandarin speaker with fluent English (written and spoken)
- 3+ years in growth/marketing roles, preferably in crypto/Web3
- Deep understanding of Chinese crypto community dynamics
- Experience managing online communities and social media campaigns
- Knowledge of Chinese digital marketing channels and regulations
- Strong analytical skills with data-driven approach
Location
Remote with occasional travel to Asia for events and partnerships
Compensation
Competitive salary + equity incentives
To Apply
Send an email to [email protected].
- Subject line: “Head of Growth, Asia”.
- In your email please include a few sentences explaining why we should hire you.
- Attach your resume in the email.